ANZ Pocket Money Equal Futures
ANZ POCKET MONEY Directed by Celeste Geer for The Producers: Agency TBWA
As part of ANZ’s Equal Futures campaign we designed this social experiment to mark International Women’s Day and it’s theme of pay parity.
ANZ Bank wanted to get people talking about financial gender inequality to coincide with International Women’s Day. To gain a fresh and sharable perspective, I cast and captured a social experiment devised by TBWA Melbourne. Brothers and sisters were asked to do chores. We then paid them for the work, but the boys got more than the girls, just like in the real world. Their spontaneous responses show their sheer indignation at the inexplicable injustice.
CANNES LIONS GOLD – PR – Financial products and services
BRONZE – PR – Corporate responsibility
BRONZE – Direct – financial products and services
FINALIST – Film – TV and Cinema – financial products and services
FINALIST – Film craft – casting
EFFIES (to be announced)
FINALIST – Most Original Thinking
FINALIST – Strategic Insight
MUMBRELLA FINALIST – Campaign of the Year