Medibank I am Better
MEDIBANK I AM BETTER Directed by Celeste Geer for The Producers: Agency TBWA
The campaign, named ‘i am better’, celebrates and embraces the diversity and individuality of Australians. Developed with Whybin/TBWA, it highlights Medibank’s commitment and enthusiasm to continually evolve to serve the varied needs of Australia’s ever-changing and expansive demographic.
Award winning documentary filmmaker Celeste Geer was engaged to capture Australia as it really is – creating television commercials that feature real people and families from varied backgrounds, cultures and configurations that form families, reflecting a real and honest depiction of the diversity of Australia today.
MUMBRELLA AWARDS SHORTLIST – Bravery – Medibank, I am Better