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26 Minute Documentary SBS TV,

Producer Jeni McMahon Rebel Films

MIFF 2006 Winner Palace Films Award for Short Film Promoting Human Rights MIFF 2006

Cultures and couture collide when Frida, a feisty Lebanese Muslim woman from Melbourne, chases her dream of creating a fashion empire.

Frida is a young Lebanese woman with a thick Aussie accent and a dream of creating her own fashion empire. When she wins $4000 in a radio competition, Frida opens a shop in Sydney Road Coburg, hoping to create a fashion Mecca for Islamic women.

But business in burkas is slow. With creditors knocking at her door, Frida ditches the slow selling hijabs to make room for a glamorous range of Hollywood styled gowns. With passion, humour and relentless stamina this ” little aussie battler in a scarf” negotiates a long distance romance and the dramas that ensue when couture and cultures collide.

Should be required viewing in every Australian School.
The film interrogates notions of citizenship and national identity, and a questing desire for personal authenticity.

— The Weekend Australian